Campaigns

Print - Click on picture to enlarge

We created a film for Breastcancer.org highlighting how the website helps women and their families deal with a breast cancer diagnosis. Portraits of the women featured in the film were shot to create a print campaign.

Film - 1 minute

Breastcancer.org continues to be the go-to web destination for women diagnosed with breast cancer. This is one woman's story.

Film - 4 minutes

The film was shown at the Breastcancer.org 10 year gala fundraiser at the Philadelphia Academy of Music (featuring Harry Connick Jr.).

It is now featured on the Breastcancer.org website. In the first week it appeared, the film was downloaded so many times it crashed the site.

Film - 30 second PSA

The footage was re-edited to create a :30 public service announcement.

Print - Click on picture to enlarge

We reintroduced this 120 year old hospital as a new entity when they opened a $100 million renovation /expansion. We created a new logo, new tagline, new campaign. We created a new word -"Patientology" as a way of defining a higher level of care.

The campaign was executed across multiple media vehicles: TV, consumer newspaper, and magazine ads, professional magazines, radio, interactive television, web banners.

Banner - Click on picture to enlarge

Grand Opening Event featured large format banner, all event signage, invitations, journal ads, promotional materials, all within new campaign.

Print - Click on picture to enlarge

We brought the idea that the New Rochelle Humane Society is a friendly, nurturing "transitional home" for animals to life in this print campaign.

Film - 6 minutes

Film - 30 seconds

Real emotion captured from real patients

Print - Click on picture to enlarge

Web Banner - Click on picture to enlarge

TV

We turned a fear into a positive and business grew-over 30%

With a spot that scored in the top 1% of all analgesics, we positioned new Advil Liqui-Gels as "faster, stronger, better". Brand sales were stronger and better, too, by 30% in the first year.

TV

We turned a fear into a positive and business grew-over 30%

Print - Click on picture to enlarge

Until this campaign, Botox was just for celebrities. We gave women reason to believe that Botox was for them too. Website hits jumped 58%, doctor inquiries 113% in first two weeks of airing.