Branding
Connecting to the heart of a brand is a jodyandiane specialty.
Experience includes:
New product ideation and name generation
- Concept writing and development
- Brand positioning and repositioning
- Logo design
Clients:
Allergan
Kraft General Foods
Glaxo-Smithkline
Sunny D Company
Prestige Brands
Tiger Toys
Wyeth
Key roles in new product introductions:
Advil PM
Duncan Hines Soft Chocolate Chip Cookies
Centrum Performance
Fruit Simple Smoothies
Chloraseptic Allergen Block
Lamisilk
Playtex Sport Tampons
Tiger Ed Toys
Major contributions to successful repositionings:
Advil
Botox Cosmetic
Joy Dishwashing Liquid
Abreva
Clear Eyes