About Us

The J&D Partnership

A creative idea is at the heart of everything we do. We have put our heads together (and occasionally bang them against the wall) to find creative solutions in both traditional and new media for everything from hospitals (creating work that speaks both to consumers and physicians) and other non-profit organizations, to pharmaceuticals, food, toys and services.

We started our partnership at Grey Advertising, working on a diverse group of products and grew to be VP Creative Directors, with a focus on major health care brands.

We also worked our creative magic for several years as SVP/Creative Directors at a smaller agency, managing a wide array of businesses from hospitals to over-the-counter medicines and beverages.

Working as a freelance creative team when our kids were small gave us the chance to broaden our experience to include marketing children's products and working on new product ideation.

In addition to our passion for creating innovative marketing platforms and imaginative executions, we always have our eye on the big picture. At large agencies and small, we have built long lasting relationships with clients based on our genuine commitment to helping build their businesses.

Jody Rawdin – Co-President

After graduation from the Fashion Institute of Technology, with many advertising design awards, Jody started her career working at Germaine Monteil Cosmetics. She then moved on to working on packaged goods at DMB&B in Chicago, before partnering with Diane Wade at Grey Advertising in New York, where she became VP, Creative Director.

Jody brings an eye for graphic simplicity, along with a talent for finding the most impactful, single minded message and matching it with an innovative, executional approach.

In addition to devoting time to her career, Jody also devotes a lot of time and energy to volunteer work for the New Rochelle Humane Society and the Multiple Sclerosis Society. She and Diane were the creators of a successful toy drive for Abbott House for Children that is now in its 16th year.

Diane Wade – Co-President

Diane graduated from Union College with a degree in English and Art. During her undergraduate years she spent two trimesters studying art in Florence, Italy and archeology in Athens, Greece.

Diane began her advertising career at Grey Advertising in New York and spent many years there growing to the position of VP, Creative Director. In addition to writing experience on everything from hospitals, over-the-counter and prescription drugs, to packaged goods, toys, real estate and restaurants, she also often worked on new product ideation. Her interest in mentoring young talent led her to spend 7 years as an adjunct advertising professor at the School of Visual Arts and Pace University.

In her spare time Diane is committed to her involvement with Abbott House for Children and the New Rochelle Humane Society. She is a member of the New Rochelle Humane Society Board of Directors and also coordinates the junior and family volunteer programs.

Marilyn Knapp – SVP Account Management

Marilyn graduated from Pace University, Pleasantville, NY with a BBA in Marketing. Before joining jodyandiane she worked 20+ years in ad agencies including Grey Worldwide and Kaplan Thaler Group, managing strategic planning, creative development/production and media planning/buying for packaged goods, personal care and pharmaceuticals brands for companies including Wyeth, Playtex, Thompson Medical, Remington and Pfizer.

As team leader across multi-functional agencies, Marilyn improves cross-agency efficiencies and ensures consistent communication across mediums. Marilyn also works closely with Market Research to best understand the target, as well as Research and Development, to gain a deep understanding of the brand and to develop the strongest, most relevant message.